The marketing gets the award.
It seems that the car,
In the ads, is the star.
And the winner is... Chrysler, not Ford!

Firewall
Bill Muller, The Arizona Republic, 2/10/06
Dedicated to no-nonsense nonsense
"Married in haste, we may repent at leisure."
- William Congreve (1670-1729)
English dramatist
from The Old Bachelor, act v. sc. 1.